Student | Gorshkova Daria |
---|---|
Main field of study | 38.04.02 Management |
Qualification | Master |
Title | The Effects of Russian Customers' Perception of Marketing Mix Elements on the Brand Equity of Private Label Personal Care Products in Online and Offline Sales Channels |
Status | Published |
Editor | Doctor of Economics, Associate Professor S.A.Starov |
Year | 2024 |